For a studio committed to entry-lux and fashionable wedding photography, brand image is extremely important. It can reflect the personality and professionalism of the entire studio. After in-depth analyses on the cognition of the brand, we concluded that photographic art is the art of light and shadow, and took a seemingly random and irregular rectangle as the brand’s core visual elements. This rectangle is actually an abstracted and deconstructed combination of the first letter A and its shadow. It’s concise and can promote the brand image with far-reaching connotation.
In this project, we designed a series of branding elements for ANSON Vision. In these extensions, we created different matching and combinations wth the starting point of core elements, making the brand vivid with a high level of relevance and consistency.