HIGHHOPE

HIGHHOPE is a large fresh cold storage company in mainland China, which eventually stands out of many works and wins the third place in a solicitation of the brand logo.

The design of the entire logo is inspired by the accumulation of containers and ice which seem disordered but have an artful arrangement and combination. The overall vision with the most basic squares and rounds as the design elements shows the key letters “HH” and “C”. This simple and basic visual elements can be a flexible combination and always reflect the unique identity of the brand image in the future extension of the brand.

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