The project of rebranding INSYDNEY is based on the knowledge and user experience of this platform. It focuses on enhancing the brand recognition to the general public. This rebranding does not only meet the existing user satisfaction but also increases the number of new users.
INSYDNEY is a well-known social network platform in Sydney, Australia. This platform is based on both Weibo and Wechat to publish a series of information about Sydney’s daily life and entertainment.