The reason why the concept of the brand image design chooses a folk musician Li Zhi as the protagonist is that it is an innovative attempt of shaping the Western design language as a brand with the Chinese characteristic music.

The combination of the representative letter “B” of the musician and the “lightning” of the rock’s logo image shows both a bold and direct musical attitude and an abstract representation of the guitar’s style, emphasizing the musical nature. The design of the Chinese font unifies the overall dynamic and powerful visual style, which can also show the brand powerful style in the use of the surrounding cultural products.

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