MEWE is an experimental brand design project in The State, the brand itself is challenging and full of interestingness in labs. MEWE is a project at the phase of pending application. It focuses on providing new housing systems in Miami with convenient and environment-friendly transport system: leasing of an electric scooter. The company independently researched and developed the vehicle, aiming to establish and improve the community transportation system.
Therefore in the design, keywords like “young”, “green”, “recycle” became the core elements of our inspiration. The finalised design made the audiences’ eyes wide open with infinitely expandable possibilities and interestingness.