MUMU HOSTEL

The design B&B is seated in Quanzhou, Fujian Province of mainland China to be built and put into operation at the end of 2017. The task of our studio is to precisely embody the brand’s image that is natural and fresh, and significantly possesses China’s traditional esthetics.

We designed Chinese characters of “MUMU” as visual pictures and let stereoscopic visual effect emerge in plane, the form of the picture has the architectural characteristics of Chinese style eaves meanwhile shows a posture of flipping book pages, thus reflects not only the atmosphere of architectural art but also cultural connotation of the brand.

Such kind of logo modeling is concise, specific and highly identifying, the concept of new Chinese style is conveyed in a direct and forceful manner visually.

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