SHINY QUEEN is a Sydney-based travel agency dedicated to customisation of high-end, luxury tourism products. Co-founders of the company are several housewives who have children and but need a more meaningful lives and careers. Their pursuit of excellence and freedom in the new phase of life inspired the concept and design of the brand.
The design features simplified yet graceful integration of letter S and Q, making the logo highly recognisable and visible. This identification element also endows the brand with low-key and luxurious visual perception.