STAR PALACE

Star Palace is a shopping mall located in the heart of Changshu City, Jiangsu province, China. This branding project is collaborating with a large real estate group to build a commercial centre and landmark in that area.

We have been designing the whole VI system from logo to corporate identity; the image is simple, neat and modern. We also use the radicals from Chinese characters as a design element, to bring out a strong visual impact in other user experience areas as well.

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