THE NEPEAN is a high-end residential project located in Penrith, Sydney. In the branding of the real estate project, we were inspired by geographic features of the project site. Since Penrith is adjacent to the Blue Mountains, we turned the profile of mountains into a graphic design. The geometric shape coupled with similar blue demonstrate a sense of hierarchy in mountains, which endows plane with stereoscopic visual depth.

In later brand extensions, this major graphic element can also make divergent designs easier. Especially the combination of simple visual geometry and representational pictures can convey the sense of modernism for the brand.