XING VENTURE is the fund brand co-founded by a well-known host in mainland China – Li Jing, a circle friend – Dai Jun, an angel investor – Wang Jiang, and other famous persons in all walks of life. The design of the brand image is based on two keywords – “women” and “fashion” to apply the way of geometric composition to the overall design. Flip and intersect the basic type of the letter “X”, a graphic as a star is created after combination of variables. Then, display the color modules in a prism three-dimensional manner. And, in the subsequent extension, this star image has unlimited development space, and forms a series of brand patterns.